Jeopardy

Alexa Games created a new interactive Jeopardy game for their devices. We were asked to write and produce an ad that could generate awareness and game activations. Together with Graphiti and Assoc. we developed and produced a fun, problem-solving concept that worked both for Jeopardy prime time viewers, as well as younger audiences across social media platforms. The spot was rooted in the overarching concept of “It shouldn’t be this hard,” which allowed the client to promote Alexa Games during a holiday season launch.