MINTED

Independent Artist Day

Minted uses a unique crowd-sourcing competition to create their bespoke stationery, artwork, home goods, and gifts. With an eye toward where they were at and where they wanted to go in brand awareness, we developed scripts and creative for a brand anthem that describes the design competition, the artwork, and the artists that make it possible.

In gathering so much footage with artists across the country, Minted also wanted to celebrate their artist community for the inaugural Independent Artist Day. We created a collection of documentaries to honor the people, house pets, coffee, and recycling bins that make Minted’s work possible. The collection of artist profiles features the work and personalities of Deborah Velásquez, Morgan Ramberg, Carrie Moradi, Elliot Stokes, and Katherine Watson. Check out the campaign and the brand anthem below!