Design Your Forever
MINTED WEDDINGS
Newly wedded lovers have been sharing a dance with their parents for generations. And while the early waltz may have been replaced by the stanky leg, we treasure that moment all the same. We partnered with Minted to develop a campaign that embraces the uniqueness of every couple, while also celebrating the elements of weddings that bring us all together.
The campaign weaves archival and modern footage of real couples together—because while dance moves, ceremonies, and styles may have changed through the generations, the way we connect with loved ones endures. In matching sweet moments between real couples, new and old, the campaign celebrates the richness of cultures and backgrounds of so many families, while also capturing our commonalities.
