It’s a subject that requires specific information — dry information. The challenge that Accenture Song had in front of them was to deliver that information for Trellix in a way that was entertaining enough to grab a broader audience. The solution: Send the information in a Trojan horse of comedy.

We collaborated with Song’s creative team to hone their scripts into a tight, punchy set of scenarios that make us chuckle and feel a little better about our place in the cyberverse. Directing films for a new brand also has the added responsibility of setting a tone for the brand story that the company can stand behind. Trellix came to the table with a brand that was refreshing, but even then we still stretched outside of everyone’s comfort zone. The final spots went through extensive focus testing before going to air. The results that came back confirmed everyone’s suspicion… these spots work. (And focus groups are notoriously mean!)

With a great cast, crew, agency, and client, we couldn’t have asked for a better collaboration.