Universal Audio Broke the Internet

All is Well partnered with Universal Audio to launch one of their biggest releases yet… LUNA, a DAW that will come free with any Apollo hardware starting Spring 2020.

UA unveiled the new software at the National Association of Music Merchants conference (or NAMM), where All is Well created videos not only for the launch teaser, but for booth installations as well. Atmospheric clips were dispersed as social teasers and even made into what might be one of our favorite promos yet, a 7 hour long mediative video of peaceful tape machine sounds…

UA is currently celebrating the campaign with a live stream of events at the conference and a swath of online coverage. (MusicRadar! MusicTech! Gearslutz! Reverb! Sweetwater!)

Check out the launch video below and enjoy one free trip to space!